I am a designer in New York City with a background in business, the arts and branding. My work primarily focuses on collaborating with smart, engaged partners to develop digital products. I create simple solutions for complex problems through user experience and clear, elemental design.

NYT Cooking White Label Site

Web

A white label site that would allow New York Times Cooking app users to create custom physical cookbooks from their recipe collections.

Signature

Web

It began as a simple page template refresh but turned into a complete site overhaul and redesign.

Signature Writing Guides

Visual

A series of writing guides, each curated around a specific theme.

Accelerate

ID

Brand identity for a Penguin Random House innovation group.

Capretti Retailer Catalog

Visual

Retailer catalogs are not only essential product information, they are also a point of pride for manufacturers, a status symbol that helps relay a desired level of prestige.

Tastebook Bookstore

Web

An online bookstore to sell cookbooks through third party re-sellers. The major constraint: the site needed to be fully automated.

Promotional Posters

Visual

My first true love. All these years later, I still credit my passion for posters and print as the primary influence on my work and efforts as a designer.

Interactive Tournament Bracket

Web

An interactive experience for an online tournament bracket.

The Studio New York

ID

A new acting conservatory that wanted the look and feel of a longstanding institution but while seeming fresh, new and independent.

Random House / Pinterest API

Web

An experiment with the Pinterest platform exploring ways to increase product discoverability and retail conversion through their API.

Capretti

ID

A new brand identity for a children’s furniture company.

Infographics

Visual

Marketing tie-ins that support editorial content and newsletter sign up incentives.

Lucky 8s

ID

This client was opening his first restaurant. The theme was Asian kitsch as an ode to classic Chinese take-out restaurants.

Promotional Video

Visual

A promo video to announce the launch of the new Penguin Random House website.

Signature

ID

What began as a simple page redesign for a literary blog soon evolved into a complete rebrand.

Capretti

Web

A national furniture manufacturer's retail site.

Merry Go Round

ID

A start-to-finish rebrand for a very popular children’s store that had been using the same visual identity from the mid 1960s.

Keith Hines Fitness

A fitness trainer wanted some branding and collateral that he could use for marketing and a future website.